Hamley’s is one of the largest and most famous toy shops in the world. Situated on one of London’s busiest shopping areas, Regent Street.Hamleys is one of the world's largest toy shops.
The flagship store is considered one of London's major tourist attractions, and receives about five million visitors a year.
Hamleys moved its flagship store to its current address at 188–196 Regent Street in 1981, which is the largest toy shop in the world.
Hamleys flagship London store has seven floors covering 54,000 square feet all devoted to playthings, with different categories of toy on each floor. The ground floor is traditionally for soft toys (including Steiff), and decked out with a remarkably diverse array of stuffed animals, from regular teddy bears to more exotic plushes such as turtles and dolphins, even to enormous life-sized giraffes and elephants.
5th floor: Boys — Action figures, vehicles, and an open cafe.
4th floor: Hobbies — Model kits, remote-controlled vehicles, model railways, Scalextric, etc.
3rd floor: Girls — Dolls, Arts & Crafts, Hello Kitty, Dress up etc.
2nd floor: Preschool — Toys for young children.
1st floor: Games — Board games, science, jigsaws; also a Build-A-Bear Workshop and Sweet Shop.
Ground floor: Soft toys — a wide variety of stuffed animals, and also a Marvin's Magic section.
Basement: Interactive — Lego, construction toys, Red 5, novelties and GAME (retailer).